Opened for business in September 1925, the Gold Spot Marketing Center is one of the first, and remaining, neighborhood shopping centers built to
serve a residential area. Mixing Spanish Colonial and Mission Revival architectural styles, the building features richly textured materials
with decorative details and prominent curvilinear parapets. 


A casualty of inncer-city decline, the Gold Spot had been vacant since 1983 until Desert Viking purchased the

buildings in 2001 to return this early shopping center (located in the heart of the Roosevelt Historic District)

to community use. A new steel structure was added to support new trusses and roof, as well as re‐pointed and

repaired brickwork, and a reconstructed facade.  All new building services and a restoration of the original courtyard

readied this historic building for business. This project was nominated for the 2004 Governor’s Heritage Preservation Award

by the City of Phoenix Historic Preservation Office. The building is currently listed in the National Register of Historic Places.


Project Address: 1001 N 3rd Ave, Phoenix, AZ 85003

Project Type: Commercial

Original Use: Retail

Renovated Use: Retail, Restaurant, Office

Year Built: Circa 1925

Year Renovated: (DV) 2009

Building Size: 12,250 SF

Tenants: Pita Jungle, The Painters Lounge, Lola Coffee Bar, Salon RO5